Curriculum

Courses
The marketing function is crucial to the health and survival of any organization. The marketing curriculum involves a comprehensive study of the basic concepts, techniques, and tools for developing marketing strategy and marketing programs. Students are prepared to help organizations decide which consumer groups to serve and which product and services to produce, and to set appropriate levels of promotional effort, pricing, and other considerations in generating sales. Graduates assume positions in brand management, product management, new product development, sales force management, advertising, and management consulting.

Click here for detailed descriptions of Anderson’s Marketing courses.

Career Paths and Elective Course Recommendations
Electives constitute approximately 50% of the Full-time MBA curriculum and 38% of the FEMBA curriculum and offer students many choices and flexibility in pursuing a marketing specialization. Students customize the curriculum to meet their career interests and goals and are being encouraged to take courses from a variety of disciplines.Click here for information about marketing Career Paths and Elective Course Recommendations.

 

Faculty
The faculty members at UCLA Anderson’s marketing program are involved in groundbreaking research in different aspects of marketing.

Click here to find out more about our distinguished faculty members.